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SEO

How can I get more visitors to my website?

A simple question most businesses with a website ask themselves everyday. The answer, however, is not so simple. As specialists in SEO for small business and sole traders, Up The Rankings can help to answer this question.

A good starting point is SEO or Search Engine Optimisation. If your website has not had SEO carried out you’ll probably struggle to show high up in search engine rankings. It’s like having an expensive business card printed and then not handing any of them out so no one knows you exist!

So your website is probably hard to find if you’re not undertaking or have not used SEO. At Up The Rankings we have the expertise and experience to analyse your site and execute a strategy to start improving your search engine rankings.

ÂŁ50 per month - SEO for Sole Traders - SEO Package Pricing

Unless you are a coding and marketing expert the first step is to employ the services of an SEO agency. Traditionally these agencies will promise you a top ten ranking on Google. They entice you with  guarantees of more leads for your business and then charge you a small fortune to keep you there. In SEO there are no guarantees!! The problem with a lot of these agencies is that they are structured to deal with large businesses. As a result they have teams of people working on a variety of accounts. However they charge a premium, a fee most small businesses just can’t afford. And you end up being a number, not a customer. So this is where we step in. Up The Rankings specialises in SEO Services for small business and sole traders.

Affordable SEO for small businesses

We’re a low cost (in comparison) SEO agency that wants to support small businesses and sole traders. We’re a small business ourselves and have over 14 years experience building and optimising websites for small local companies and charities.

We know how important your website and social media is to the success of your business. We also really understand the budgets you have to work with.

That’s why our SEO is tailored to small business and sole traders. A sure fire way to guarantee long-term success in ranking your website as high as possible in search engines is using white hat, Google-approved SEO techniques. And that’s what we do at Up The Rankings.

Despite what some of the spam emails you may receive tell you, effective SEO takes time. Anyone that promises results in weeks is a) lying and b) probably using dodgy techniques that land your website with a Google penalty, the very last thing you want!

Our SEO approach

The two types of Search Engine Optimisation we focus on are On-page SEO and Technical SEO:

On-page search engine optimisation

Our search engine optimisation focuses on improving the quality, content and loading speed of your site. We ensure your site features information that is relevant to the people you want to visit.
 
It’s more strategic than just adding keywords. We think about how the site and page design (as well as the content) influences a user’s visit. A site that focuses its content on the end user will include relevant search terms to describe a product or service that they are looking for. This is fundamental in improving the traffic to your site. Traffic of customers who want to buy what you’re selling!
 

We make use of Google’s best practice (as well as other search engines) to enhance your site to give the best experience for user’s. This is also a key element in satisfying Google’s ranking factors which help to generate increased website traffic to help businesses like yours.

An ever changing playing field

We’re also conscious that how people search is constantly changing. That’s why Google is continually enhancing it’s algorithm, which means how your site ranks may change. By keeping aware of these new changes, looking at new ideas and emerging trends, and exploring new techniques, we can ensure your site is optimised to take advantage of the evolution of search.

By analysing user intent, we can ensure that your site content is the most relevant for your target customer. This means we are continually creating an experience that improves the user experience to keep your site ahead of the rest.

On Page SEO

On-page search engine optimisation

Our search engine optimisation focuses on improving the quality, content and loading speed of your site. We ensure your site features information that is relevant to the people you want to visit.
 
It’s more strategic than just adding keywords. We think about how the site and page design (as well as the content) influences a user’s visit. A site that focuses its content on the end user will include relevant search terms to describe a product or service that they are looking for. This is fundamental in improving the traffic to your site. Traffic of customers who want to buy what you’re selling!

We make use of Google’s best practice (as well as other search engines) to enhance your site to give the best experience for user’s. This is also a key element in satisfying Google’s ranking factors which help to generate increased website traffic to help businesses like yours.

On Page SEO

We’re also conscious that how people search is constantly changing. That’s why Google is continually enhancing it’s algorithm, which means how your site ranks may change. By keeping aware of these new changes, looking at new ideas and emerging trends, and exploring new techniques, we can ensure your site is optimised to take advantage of the evolution of search.

By analysing user intent, we can ensure that your site content is the most relevant for your target customer. This means we are continually creating an experience that improves the user experience to keep your site ahead of the rest.

Page Speed is really important

Technical SEO

 

We also focus on keeping your site “healthy”. The structure and technical layout of your site is key when it comes to making it as simple as possible for users, and Google, to access your web content. So we’ll look at these behind the scenes aspects of your site to ensure they are all geared towards giving users and Google the opportunity of finding your pages. We’ll regularly monitor this aspect of your site using a number of third party tools as well as Google’s Search Console to ensure your website remains in peak fitness!

Your site ‘health’ also includes your web page loading speeds. Fast loading speeds are vital for a great browsing experience for your users. It also affects your search engine ranking so it’s a really important technical aspect that we’ll look at to see if we can make improvements. You can read more about how important page speed is to your website in our blog.

Page Speed is really important

Technical SEO

We also focus on keeping your site “healthy”. The structure and technical layout of your site is key when it comes to making it as simple as possible for users, and Google, to access your web content.
 
So we’ll look at these behind the scenes aspects of your site to ensure they are all geared towards giving users and Google the opportunity of finding your pages. We’ll regularly monitor this aspect of your site using a number of third party tools as well as Google’s Search Console to ensure your website remains in peak fitness!

Your site ‘health’ also includes your web page loading speeds. Fast loading speeds are vital for a great browsing experience for your users. It also affects your search engine ranking so it’s a really important technical aspect that we’ll look at to see if we can make improvements. You can read more about how important page speed is to your website in our blog.

Who we work with

We’re based in Thatcham near Newbury in Berkshire, and Andover in Hampshire. We predominantly provide SEO for small business and sole traders in our local area but not exclusively. Many of our customers are based across towns and cities across Wiltshire, Oxfordshire and Dorset too, including Salisbury, Basingstoke, Swindon, Eastleigh, Reading, Southampton and Winchester. However, we also represent clients in Cambridge, Leicestershire, Devon and Hertfordshire, so work for clients right across the UK. Additionally many of our clients have businesses that operate internationally so we are experienced at global optimisation too. 

Not sure if you need SEO on your website? You can read more about why your site needs SEO on our blog. Or why not get a no obligation free website audit which will establish if there are things that can be done that will help to improve your ranking. To get some idea of the costs of our services you can see our SEO Package Pricing here.