Blogging isn’t a new thing but is still an essential part of SEO. There are a number of reasons why. The most important, is it really helps with things that are ranking factors for search engines. When you have a blog that’s updated regularly with posts that are high quality, on topics relevant to your business sector and appeal to your target audience, it makes a huge difference to how your overall website performs in the search engines. High quality blog content updated regularly is really important for your site.
Understanding your business, your customers and your sector is key. It’s how we create the best content needed to give your website a credible and informative focal point. The aim is that people will want to connect with and ideally, return on a regular basis.
There are further, less search engine orientated, benefits. Importantly, these are focused on the visitors to your website that you want to convert to customers
Have you ever visited a website that you realise hasn’t been updated in years? You immediately lose trust that this is the business for you. The website could be providing information that’s out of date or changed. Worse still, the company it represents could have gone out of business completely! It doesn’t give people confidence that your online offering is an important part of your business.
Search engines, and Google in particular, don’t want to deliver its searchers outdated information. Websites that are regularly updated indicate to them that the website is “alive”. The majority of websites are unlikely to update their homepage very frequently. A blog is an excellent way to add new content to your website on a regular basis. A blog with high quality content updated regularly is more likely to receive increased traffic.
Someone who comes to your website from a blog post that appears when they’ve searched for a particular topic is going to have more reason to spend time on the site. Importantly, they are more likely to investigate your site and discover the pages that feature what you’re offering. They are more likely to stay than someone who lands on a page with less relevant information.
Ranking high on search page results is important, but attracting and converting potential customers is ultimately more important to the success of your website than where you are in the rankings. People in your target audience visiting your website, connecting with it, and becoming repeat visitors is infinitely more valuable than the top spot on page 1 of Google (ironically the reason you want to rank in that spot on Google to begin with). A blog is a good way to connect and start an ongoing relationship with the type of consumers you want to reach. Why not take a look at our blog to see what we mean?
