We often get asked this question. A lot of people are put off as they don’t understand how it works. Advertising campaigns can be very easy to set up as they have simple steps to follow. But that doesn’t mean you’re getting the best value for your investment, because thats what it is! Let’s face it, Google Ads and other paid search organisations are becoming more & more complicated on a daily basis. For instance, their complex algorithms change on a regularly and make it difficult for small businesses to keep on top of. That’s where we can help. We specialise in PPC campaigns for sole traders and small businesses.
We keep up to date with the changes and the industry trends that they create. Up the Rankings offer a PPC service that works with clients to create PPC solutions across multiple industries. We’re experienced in setting up and managing PPC campaigns for sole traders and small businesses so we take the complication out of the process for you.
Firstly, we ensure your website is up to scratch and all the boxes that Google and other search engines require ticking are ticked. Secondly, we’ll then help create a campaign along with any required landing pages. Finally, we’ll ensure the Ads are written using popular and competitive keywords and phrase research.
Our systems will allow us to track these Ads, enabling us to optimise and make changes as and when necessary. This ensures we are continually targeting your desired audience. Most, importantly, by understanding your business we can tailor the ads to really drive traffic to your site.
We use the Google Display Network (GDN) to spread your message far and wide. This can help grow your brand with the use of great images, smart animation and eye-catching video.
What is the GDN? Display ads are the visual banner ads you see on advertising-supported sites everywhere. Have you recently searched for something and the next page you visit has an advert for what you were searching for? That’s display advertising.
With Google’s Display Network, we can broadcast your message to a wider audience for even more range. According to Google, the Display Network reaches over 90% of global internet users! We can focus on certain products or services and change these regularly based on your needs.
Display advertising allows your brand message to shine with images, animation, and video to capture and convert potential customers. This is perfect for campaigns aimed at reaching further than the tight efficiency of pull marketing. Although different to the Search network advertising (commonly the ads at the top and bottom of your search results page on Google), both have an impact. Up The Rankings are experienced at both types of PPC campaigns, particularly for sole traders and small businesses.
We’re also seeing more and more clients using Social Media advertising. This can be a very targeted way of connecting with your potential customers. Firstly, we’ll be focusing on demographics rather than keywords, but this can be just as effective as Google Ads. Your particular range of products or services may benefit from highly visual advertising so Instagram advertising may be the ideal route for you, for example. So, depending on your business, we’ll talk through what channel will be the most effective for you. It can depend on a number of things but commonly your budget and who you want to target is key. Once we agree, we’ll ensure the campaign is tracked and make changes according to what’s working.
Google Shopping allows you to promote your products from your e-commerce website and show them directly as search engine results. This allows users to click on and go direct to the product page.
Research shows that shoppers are twice as likely to click on this type of product type ad over a standard text based one.
MYTH BUSTING – Regardless of the type of advertising you use it does not improve your organic search rankings. Yes, it will drive traffic to your site and therefore increase awareness. But you’ll still need SEO to improve your ranking, you can’t just buy it!
We explain more about some of the different types off campaigns in our blog post.
Even the worlds best Pay Per Click campaigns will probably be a complete waste of money if your website SEO is a car crash. We would always advise you to ensure that your site has been optimised before you spend your hard earned cash on promoting it!
