Email Marketing

Emails – still a powerful tool

Despite all the other ways we communicate, emails are still an incredibly powerful way of getting your message out. On average, people check their mailboxes between 15 – 20 times a day. Typically they’ll be checking for online order confirmations, offers from retailers or updates from friends and family to mention a few. This highlights the strength that email still holds. Email marketing campaigns are also really powerful in driving traffic to your site. At Up The Rankings we are specialists at designing Email marketing campaigns for sole traders and small businesses.

To engage with this form of marketing, we use either your existing databases or secure external ones. We work with you to design strong emails with targeted and responsive content that appeals to your potential customers. We’ll create links to specific landing pages within your website to keep people engaged with your business. This can be tailored to special promotions or any service you want to concentrate on.

We monitor and track who opens the email, when they open the emails and how many times. This gives us valuable data that allows us to get the timing right and streamline and optimise your emails going forward.

Email marketing campaigns sole traders

The benefits of email marketing campaigns

There are many benefits to using email marketing  campaigns to your business. Amongst many others are:

  • Building relationships through personalised engagement.
  • Boosting your brand awareness. Keep your company or services at the forefront of your potential customers minds.
  • Promoting your products or content. This can be product targeted or just sharing your blog to drive engagement.
  • Generate leads vital for future business. This can also help grow your database of potential customers.

To discuss how our Email marketing campaigns for sole traders, small businesses or larger outfits can benefit you,  fill in your details below: